Torchy’s Tacos Introduces Cutting-Edge AI Voice Ordering Technology

Torchy’s Tacos, the beloved taco chain celebrated for its “Damn Good Tacos,” has partnered with SoundHound AI, Inc. (Nasdaq: SOUN), a global leader in voice artificial intelligence, to revolutionize the way customers order food. With the rollout of SoundHound’s advanced voice AI Smart Ordering system, now live at all 130 Torchy’s Tacos locations, the dining experience has entered a new era of convenience and innovation.

The Smart Ordering system leverages SoundHound’s sophisticated AI technology to manage 100% of incoming calls seamlessly. This voice assistant has been meticulously trained on Torchy’s Tacos menu, enabling it to handle even the most intricate and customized orders. Whether customers are craving a classic Trailer Park Taco or the signature Green Chile Queso, the system ensures that every order is recognized instantly and accurately. Customers can interact naturally, speaking as they would to someone, while the AI processes their requests with unparalleled efficiency.

Beyond processing orders, the voice AI assistant enhances the customer experience by answering frequently asked questions. It provides detailed information about menu items, ongoing specials, store hours, and allergen-related inquiries. This allows Torchy’s in-store staff to concentrate on preparing fresh, high-quality tacos and delivering exceptional service to on-site guests.

“At Torchy’s Tacos, we want our guests to have the best experience every time they engage with the brand,” said Thai Tran, Chief Technology Officer of Torchy’s Tacos. “Partnering with SoundHound and using their Smart Ordering system, we can give our guests another way to order food easily. We know that they’ll get an easy-to-use option that ensures their orders are accurate and done on time and they get the service they have come to expect from us. And it makes our team more efficient in elevating the total guest experience.”

SoundHound’s Chief Product Officer, James Hom, echoed this sentiment, emphasizing the transformative impact of AI-powered solutions in the restaurant industry. “As we continue to scale our AI-powered restaurant solutions, we have seen the impact they have in redefining how restaurants engage with their customers, adding an entirely new layer of convenience and efficiency,” he said. “We’re excited to work with Torchy’s Tacos to transform how guests order and experience their meals, from the first call to the first bite.”

SoundHound’s extensive expertise in voice AI technology is evident in its remarkable track record. With solutions deployed in over 10,000 restaurant locations, the company has processed over 100 million interactions with restaurant customers, equating to hundreds of millions of dollars worth of food orders. These capabilities extend beyond phone ordering to drive-thrus, kiosks, headsets, and other devices. A recent SoundHound consumer study reveals that nearly 80% of regular diners in the U.S. expect AI voice assistants to handle most food ordering shortly, underscoring the growing demand for this technology.

Torchy’s Tacos’ adoption of SoundHound’s voice AI Smart Ordering system marks a significant milestone in integrating artificial intelligence into the restaurant industry. This collaboration enhances operational efficiency and redefines how customers interact with their favorite taco chain, ensuring a seamless and personalized experience every time.