Preferabli and Albertsons Partner to Revolutionize Wine Shopping with AI-Driven Personalization

Preferabli, a leading AI-driven wine, spirits, and food recommendations software, has announced an innovative partnership with Albertsons Companies' direct-to-consumer wine shipping platform, Vine & Cellar Reserve. This strategic collaboration brings Preferabli's Sensorial AI to California shoppers, offering a personalized journey to discover their ideal wines. By integrating advanced machine learning with Vine & Cellar Reserve's curated wine collection, this partnership represents a significant leap forward in the grocery retailing and wine industries.

Preferabli's Sensorial AI leverages a proprietary database that includes hundreds of characteristics for millions of products, allowing for personalized recommendations based on individual taste preferences. This advanced technology empowers shoppers to explore a tailored selection of wines while receiving food pairing recommendations. Curtis Mann, Group Vice President of Alcohol for Albertsons Companies and a Master of Wine, emphasizes that the platform offers wines ranging from $10 to over $1,000 per bottle, including specialty selections from smaller vineyards typically unavailable at national supermarket chains.

Integrating Preferabli's AI marks the first time such sophisticated technology has been applied to a highly curated wine collection on a grocery retail platform. Shoppers can now experience guided recommendations, rich content, and showcases for wines with similar taste characteristics. Pam Dillon, co-founder and CEO of Preferabli, explains, "We're imagining a world driven by individual preferences, using machine intelligence with a human touch. Our software extends what human beings can do to create true and lasting customer relationships by working at scale."

Andrew Sussman, co-founder and CTO of Preferabli, highlights the unique capabilities of their platform, stating, "Our technology gives shoppers various ways to voice what they're looking for to begin a journey of discovery. No other platform has our domain expertise or depth of quality data."

Albertsons Companies launched Vine & Cellar Reserve as an expanded version of their original Vine & Cellar platform. Available exclusively to customers of Safeway, Albertsons, Vons, and Pavilions in California, Vine & Cellar Reserve offers a wide array of wines that Curtis Mann and his expert buying team selected. From everyday favorites to rare specialty wines, the collection reflects a commitment to bringing customers access to premier global selections. The platform's ability to combine expert curation with AI-powered personalization ensures that each customer's shopping experience is informative and engaging.

The partnership between Preferabli and Albertsons Companies is distinguished by Preferabli's use of patented machine-learning techniques. Built by PhDs in physiology and applied mathematics alongside the largest group of Masters of Wine and Master Sommeliers in the world, Preferabli connects people to products on a one-to-one basis. Unlike crowd-sourced recommendations, Preferabli uses its comprehensive database to make intuitive, taste-based suggestions tailored to individual preferences.

Curtis Mann notes the collaboration's transformative potential: "By partnering with Preferabli, we're helping customers receive personalized recommendations based on their individual preferences, learn about the wines they are considering, and ultimately discover new wines."

This partnership aligns with Preferabli's mission to redefine product discovery in the wine, spirits, and food industries. With 12 patents protecting its machine learning framework, the company is at the forefront of innovation, creating a seamless blend of technology and human expertise. Its personalized experience is unmatched, offering customers the opportunity to explore wines in ways previously unavailable in traditional grocery retail.

Preferabli's Sensorial AI also brings a unique element of education to the shopping experience, guiding customers to understand the wines they select and pairing them with complementary foods. The collaboration represents a shared vision between Preferabli and Albertsons Companies to create an elevated and highly personalized wine-shopping experience, cementing their positions as leaders in their respective industries.

As Vine & Cellar Reserve continues to expand its offerings, shoppers in California can look forward to an evolving collection of wines and an unparalleled shopping experience driven by the power of AI and expert curation. With Preferabli's cutting-edge technology enhancing customer interactions, the partnership sets a new standard for innovation and personalization in wine retail.